It's hard to believe retailers ever lived without it, but more than fifteen years have passed
since Rentrak introduced pay–per–transaction revenue sharing to the world of home video.
What Industry Veterans have to say about the PPT system:
"No matter what program you use, you're revenue sharing. The question is who
takes the risk? With Rentrak, the studio does. If the movie doesn't rent, I don't pay."
Why she joined Rentrak
"I joined Rentrak to provide more copies for rent which satisfies more
customers. I kept hearing my customers say that they would rent from my store more often, but we
were often out of the titles they wanted. Rentrak helped my store be the best it could be. I bring in more
copies of the big hits, and develop my selection by bringing in lesser–known titles, often for zero dollars.
My customers really enjoy the variety."
Patti Sample – Owner, Bridge Street Video, Oregon. Number of stores: 1
Joined Rentrak: 1997
"We use Rentrak on select titles because it's simply the best deal available on
select studio's products."
Why he joined Rentrak
"I joined Rentrak to give me a competitive edge. Rentrak allows me to bring in
the depth–of–copy we need to satisfy demand, while lowering our overall cost per copy. I certainly don't
need Rentrak to survive, but I like having them as an option for select titles."
Fred Handsman – Owner, Video USA, New York. Number of stores: 17
Joined Rentrak: 1994
"We love Rentrak's new Output Programs. We lowered our costs and increased profits."
Why he joined Rentrak
"We needed a way to compete with the other large stores in the area. Rentrak
was the way to bring in multiple copies at low up–front costs. Customers were asking for more copies,
we delivered, and it worked."
Eric Smith – Owner, Video King, Florida. Number of stores: 14
Joined Rentrak: 1991
"If you're not using some form of revenue sharing today, I don't believe you will
be in business one year from now."
Why he joined Rentrak
"Very simple. A retailer cannot make money with the current programs being
offered by the studios today. Rentrak eliminated the risk because if the movie doesn't rent, I don't pay – and
that's pretty simple. Rentrak has proven to me that I can compete in business today, and grow in the future."
Ted Trost – President, Orland Video, Illinois. Number of stores: 2
Joined Rentrak: 1999
|
