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The growing video game rental market will soon surpass $1 billion in annual revenue - are you poised
to take advantage of that growth? Rentrak offers an array of video game products and services including
marketing and promotional materials, consultation services and video game console
accessories. We'll help you get the most out
of your game section!
To participate in Rentrak's Video Game program you simply need to
open an account !
Rentrak Retailers choose from a line up of popular titles each month
from a growing list of the industry's leading publishers such as Atari,
Rockstar Games, and Eidos Interactive.
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• $8.50 – $12.50
up-front fee
| Up Front Fee |
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Also called the "order processing fee" this is the amount you pay to bring the
video game to your shelf. This amount includes all shipping! The up front fee varies
by supplier, it is generally $8.50 - $12.50 per copy.
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• You keep 50% – 60% of the revenue
split
| Transaction Split |
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This is the percentage of each rental transaction that you return to Rentrak as payment for
the Game. For example, a 50% transaction split on a $4.00 rental transaction means "you
keep 50%" or $2.00 and return $2.00 as payment to Rentrak. The "minimum transaction
fee" is the minimum amount that you are required to pay per rental transaction no matter
what you charge for the rental. With Rentrak you only pay when the video game rents and a two,
three or five day rental is considered a single transaction; one PPT payment.
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($1.50 minimum)
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Sell
| Sell Thru Date |
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Also called the "Sell Thru" or "sell at" date, this is the period of time you must
wait before selling the Video Game. The "cost" is the amount owed Rentrak at the time of the
sale. In most cases you can sell 50% or more of your inventory on the sell thru date which is 30 - 120
days after the release date. Retailers find they have more copies to sell with Rentrak.
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at 30 – 120 days (cost = $10.00 vs. 50% )
• 6-12 month
lease term
| Lease Term |
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The "lease term" is the length of time you are required to keep at least one copy of the title
available for rent. At the "End of Term" or "EOT" you may elect to return whatever
inventory you have remaining from your initial order, or you may pay the "buy out" fee and keep
the inventory. Games carry a 6 - 12 month lease term.
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($1 end of term fee)
For more information on Rentrak Video Games
Email: videogames@rentrak.com
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