Frequently Asked Questions

The video rental industry has undergone significant changes over the last several years and video retailers are faced with tough buying decisions when it comes to stocking new releases. To get the most out of your store today, you must employ some degree of revenue sharing. To the independent retailer, that means Rentrak.



Who is Rentrak? Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home video, and national, local and on demand television, Rentrak has developed more efficient metrics to be used for the evaluation and selling of these media.

Rentrak is the largest processor of rental and sales data, obtained on a revenue-sharing basis, for the home entertainment industry. Serving thousands of video stores throughout the U.S. and Canada, Rentrak's Pay-Per-Transaction®(PPT) system allows video retailers to lease DVDs instead of purchasing, which reduces retailer risk and improves store inventory and customer satisfaction.

Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com. [top]

How does Rentrak's PPT model work? When you acquire DVD's through Rentrak you pay a low, one time up front cost per unit, this fee is generally $0 - $1.50. Then as the product rents you will remit a portion of the rental revenue you collect (35%–45%) as payment for the DVD. These per transaction payments (PPT) are made until you sell the movie or until the end of the lease term. You may generally begin selling the movies after 30 days The lease term range for any DVD is generally 6 months. [top]
What are the primary benefits of PPT? Because the movies cost little (if anything) to bring in initially – PPT enables you to stock more copies during the critical first few weeks of a release. That means more copies of the hits and a wider selection overall. Plus, the total cost that you pay per DVD is less then what you pay wholesale, so you can fit more copies into your budget. [top]
When can I place my first order? Once your account is approved Rentrak will work with you over the phone to install the Rentrak RPM system on your store's POS computer. After the communication link is securely established you are ready to order. Product orders must be placed for each location prior to the published Rentrak pre-order date. [top]
When can I sell the PPT DVD as previously viewed? While the studio terms vary, typically 28 - 30 days after the street date you may begin selling PPT product to the public. Remember to hold one back for rental though; at least one copy of each title must be available for rental until the lease term has expired. [top]
How long is the lease term for PPT titles? The lease term is typically six months. [top]
What happens at the end of the lease term? At the end of the lease term you have the option to purchase whatever inventory you have left by paying the end of term fee' or, should you choose, you may return the product to Rentrak. All box art must be returned with all units. Should you wish to return PPT product before the end of term, you typically can begin to do so after 28 – 30 days. In summary, if a unit can be sold it can be returned. [top]
Is there a minimum order requirement? You are not required to order anything from Rentrak. When you decide to place an order with Rentrak or participate in an output program, you'll find that most titles have a minimum order requirement based on the title's box office performance and each store's rental revenue. [top]
How long can a unit stay out during a rental transaction? All PPT units (with the exception of FOX titles) may be rented up to seven days in a single transaction. Within these guidelines you may determine your own rental period. [top]
How do I handle late fees? When it comes to late fees the studios follow your lead. If you want to forgive the late fee on a rental, so will the studio. If you elect to charge a late fee the studio must receive the revenue share percentage that was in effect on the day that the late fee transaction was paid. [top]
Is there a cost for shipping? All PPT product is shipped freight pre-paid to your business! In most cases, VPD handles the fulfillment of the PPT product. If you want to return PPT units during the title's lease term you must pay for the return shipping charges. [top]
What does it cost to open an account with Rentrak? It doesn't cost anything to open an account with Rentrak, however once the account is set up there is a monthly access fee of $33 and a data processing fee of $6 per location to cover the daily communication of the transaction detail. [top]
How do I open an account? To open an account submit the Rentrak Agreement, the Credit and Financial Statement form, and a rental revenue report from your POS system showing the last three months of rental revenue. Once your application is received a Representative will contact you. [top]
When do I pay Rentrak? Rentrak invoices your account weekly. Invoices are due on or prior to the invoice due date. Your credit representative can assist you with multiple methods for processing your weekly payments. [top]
What happens if I get a defective unit? You may return a defective unit within the first 30 days of its release for replacement or credit (a return authorization must be obtained from your account representative). If a DVD becomes defective after the 31st day, simply return it to Rentrak and we will adjust your inventory accordingly. [top]
What happens if a unit is stolen? If you discover a DVD that is missing, stolen or rented and not returned, you ring it up as a sale and pay the "then current" minimum sell through fee – just as if you sold it as previously viewed. [top]
Will Rentrak work with my computer system? Nearly every video retail POS software system is approved for use with Rentrak (see "Approved Vendor" list). It is recommended you contact your POS company prior to installing the Rentrak RPM software to verify compatibility. In some cases it may be necessary for you to upgrade your POS software prior to installing the Rentrak RPM. [top]
Can I terminate my agreement with Rentrak? You may terminate your agreement with Rentrak at anytime by providing written notice to Rentrak. The agreement will terminate after all of your obligations under the agreement are satisfied and 90 days after the last day of the lease terms of the PPT units ordered by you. [top]
What is ForMovies.com? When you open an account with Rentrak you automatically receive a website for your business - totally free. That's right! After working with a Rentrak Tech to set up your site and receive a bit of training on its use, features and maintenance, you may begin to market your business' on the web through Rentrak's formovies.com website. Once established, your customers will access your specific site (YourStoreName.ForMovies.com) for new release information, store hours, title searches, sales, promotions and much much more. See more details. [top]
What is an output program? Output Programs offer the absolute best pricing and terms in exchange for your commitment to order, through Rentrak, every title the studio releases for the next twelve months. Output programs are purely optional, but most retailers sign up for more than one as several major studios make their product available this way exclusively. [top]
Do I have to do an output program with Rentrak?You are not required to enter into any output agreements - participation is purely optional. [top]
Does every Studio offer output terms? Not every studio that works with Rentrak offers an output program. It should be noted, however, that a few studios make their product available exclusively under output terms. [top]
Can I see a studios line up of titles ahead of time? You can review the title line up for all the output studios in the Ontrak magazine. [top]
How do I sign up for an Output Agreement? To enter into an output agreement complete the agreement paperwork for the studio you wish to participate with and submit it to Rentrak. Please make sure to read the agreement thoroughly, initial each page (including the matrixes at the end) and sign the last page where indicated. [top]
What are those matrixes near the back? Near the back of every output addendum is an ordering matrix that breaks down the minimum order quantity for releases under the program. By cross referencing the size (revenue volume) of your DVD business with the box office of the title you will see the minimum number of DVD copies required to order for the particular title. Contact your Rentrak Representative for assistance in calculating the maximum. [top]

are available to answer your questions. Contact us from 7:00 am - 5:00 pm PST Monday through Friday.